Paper products include: parent rolls, sanitary toilet paper, tissue paper, handkerchiefs, napkins, kitchen paper, business paper, and custom product support.

E-commerce channels have become a key growth engine for toilet paper sales.

2025-12-26

Online shopping platforms have become a key sales channel for household fast-moving consumer goods such as toilet paper, thanks to their convenience and frequent promotional activities.

Online shopping platforms, with their convenience and frequent promotional activities, have become a key sales channel for household fast-moving consumer goods such as toilet paper. Consumers have grown accustomed to buying in bulk during major e-commerce promotions, placing higher demands on brands’ supply-chain responsiveness, logistics delivery capabilities, and warehouse management levels. Meanwhile, product displays, user reviews, and content marketing on online platforms significantly influence consumers’ purchasing decisions, prompting brands to place greater emphasis on building their online presence and engaging in interactive communication with consumers.

Keywords:

Public awareness of the scientific use and storage of toilet paper is steadily increasing.

China's toilet paper consumption habits exhibit diversified regional characteristics.

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